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Our Story

Dr. Berrettini's Mendocino Minerals, situated in the picturesque coastal region of Mendocino County, California, combines natural beauty with ethical principles. Founded by sisters Dr. Mia Berrettini and Heather Berrettini, this cruelty-free cosmetics line is known for its high-quality, responsibly sourced, natural products.
Beginnings in Mendocino County: A Natural and Ethical Awakening 

In the tranquil landscapes of Mendocino County, Mia and Heather's journey in the world of cosmetics began. Influenced by their grandmother, Julia Celeri, they developed a deep appreciation for the beauty and versatility of cosmetics. As they grew, their commitment to responsible practices, including embracing veganism, became integral to their personal lives and the ethos of their business.  

Mia’s Path: From Cosmetics to Chemistry

Mia’s early interest in cosmetics set her on an unconventional path. While many find their calling in aesthetic or artistic aspects of makeup, Mia was drawn to the science behind the beauty. This unique fascination led her to pursue and attain a PhD in Organic Materials Chemistry. Her journey has been vital to the essence of Dr. Berrettini's Mendocino Minerals. Each product we offer is a direct result of Mia’s unique blend of scientific knowledge and passion for cosmetics, ensuring our line not only stands out for its uniqueness but also for its scientific foundation and excellence.  

Heather’s Journey: Embracing Nature and Society

Parallel to Mia’s scientific exploration, Heather’s experiences nurtured a strong bond with nature and society. Her studies in horticulture and sociology have significantly influenced our brand's emphasis on environmental stewardship and social responsibility. Heather's commitment to sustainable practices is evident in our thoughtful approach to ingredient selection and eco-friendly packaging, minimizing our environmental impact.

Uniting Our Vision for a Brighter Future

Parallel Journeys, Sustainable Dreams

The establishment of Dr. Berrettini's Mendocino Minerals is the result of Mia and Heather’s collaborative vision. Their blend of expertise in chemistry and environmental and social insight has forged a brand that stands for beauty, sustainability, and social consciousness

Discover Ethical Beauty with Dr. Berrettini's Mendocino Minerals

Explore Dr. Berrettini's Mendocino Minerals, where our cosmetics range reflects our values of integrity, innovation, and environmental care. Each product exemplifies our dedication to ethical beauty, combining scientific rigor with a deep respect for nature and society. We invite you to experience beauty products that are effective, responsible, and respectful of our planet.